Yahoo Inc

MRC2213 STRATEGIC MANAGEMENTPrepared by:
Fazarizul Hashidi Bin Mohd Pauzi
MR121133Prepared for:
Dr. Mas Bambang Baroto Contents
Introduction ……………………………………………………………………………………………………………………………….. 1
1.Vision and Mission Statement ……………………………………………………………………………………………….. 22.PEST Analysis ……………………………………………………………………………………………………………………….. 33.4.2.1.Political, Government and Legal Forces……………………………………………………………………………. 32.2.Economic Forces …………………………………………………………………………………………………………… 32.3.Social, Cultural, Demographic and Natural Environment, Forces…………………………………………. 42.4.Technological Forces ……………………………………………………………………………………………………… 52.5.PEST Analysis Summary …………………………………………………………………………………………………. 52.6.Conclusion ……………………………………………………………………………………………………………………. 5Competitive Analysis …………………………………………………………………………………………………………….. 6
3.1.Competitive Analysis Summary ………………………………………………………………………………………. 73.2.Conclusion ……………………………………………………………………………………………………………………. 7Industry Analysis…